FOR IMMEDIATE RELEASE
AUSTIN, TEXAS, October 20, 2008 – Full Moon Design Group, an Austin-based marketing communications and design firm, today announces the completion and release of the book, The Smile Never Fades: Caring and Sharing by Bill Bastas.  Proceeds from this wonderful collection of memories go to helping breast cancer survivors.  Full Moon Design Group is proud to be a participant in this effort through the design and creation of the Smile Never Fades logo.

“Working on the Smile Never Fades logo was very gratifying,” said Katie Osborne, Principal and Co-founder of Full Moon Design Group.  “It is great to know that the time and energy put into the logo by each team member will help so many in their breast cancer fight.”

The Smile Never Fades: Caring and Sharing is compiled of portraits of breast cancer survivors, their friends and family and other supporters, as well as intimate essays written by the survivors themselves.  All of the proceeds from the book, which is officially being release on Wednesday, October 8th, will go to the Breast Cancer Resource Center of Austin.

For more information about The Smile Never Fades: Caring and Sharing, please visit the Website at www.thesmileneverfades.com.

The Smile Never Fades Logo

About Full Moon Design Group

Founded in 2004, Full Moon Design Group, Inc. is a fully custom graphic design firm specializing in the creation and production of competition-devouring marketing materials.  From logos to Websites, Full Moon Design Group creates and produces concepts that clearly state your message in a simple and concise manner.  Founders Katie Osborne and Vicky Gouge, and the rest of the Full Moon team, believes in maintaining a standard of quality with a steadfast commitment to customer service and satisfaction.

For more information about Full Moon Design Group, please visit them online at www.fullmoondesigngroup.com.

Branding is more important to a non-profit than most any other type of business; mainly because non-profits don’t have the budget to advertise or spend on snazzy marketing campaigns.  Non-profits’ brands’ play a major role in their marketing efforts.

Non-Profits that Stand Out

To really understand the importance of great branding to a non-profit; think of all the well known non-profit brands out there and then think how when you see them you feel safe donating or know that you can feel good about whatever event you are attending, book you are reading, or race you are running because you know that you are giving back to your community.

Some of the most well known brands are The American Red Cross, The United Way,World Wildlife Fund, Susan G. Komen, The Salvation Army, and Amnesty International.

Non-Profits make Great Clients

Branding for non-profits is one way that Full Moon Design Group gives back to the community.  We have helped several non-profits throughout the Austin area create their brands and marketing materials at no cost.  Full Moon Design believes that non-profits deserve the absolute best branding – just like every other company out there – and we believe that helping the non-profits is the least we can do.  We have worked with non-profits like Smile Never Fades in their fight against breast cancer; the Umlauf Sculpture Gardens in their fight to preserve the importance of the arts; the Waterloo Counseling Center as they work toward their vision of Austin being an all-inclusive community; and the Texas Rural Communities as they serve rural communities in Texas through economic development and loan and grant programs.