Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).
Posts Tagged ‘marketing’
Apr
27
Marketing Wheel of Persuasion
It seems that I’m having more conversations these days about online and email marketing. And, in most cases, I find myself surprised at the feedback I hear.
Simply stated… email and website marketing activities should NOT be used solely to market a business. It takes many activities and campaigns to successfully market a business. Yes, email [...]
Nov
06
Zen and the Art of Marketing with Blogs
Blogging. It has become extremely popular lately, and why not – it gives people an opportunity to share their thoughts and expertise with the world. It gives people the ability to have their words show up in print for anyone to read. That’s pretty cool for the average person. However – with companies – blogging [...]
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