Email marketing is not an easy task to take on, and I personally highly recommend you seek a professional marketing company (that is what we are here for, you know) to help design the right messaging to reach your customers. However, if you do decide to go it alone, using the following guidelines will greatly decrease your margin for error and increase the likelihood that your email campaign will be a success.
Posts Tagged ‘email marketing’
Jun
07
To “E” (mail) or not to “E” (mail) – Is This Really a Question? Email Marketing, Part 1
Did you know that most people spend more time reading email than browsing the Internet? We are an email-centric society. It is one of the primary ways we conduct business, share ideas, and communicate. It is both powerful and inexpensive; two things that most businesses need.
Apr
27
Marketing Wheel of Persuasion
It seems that I’m having more conversations these days about online and email marketing. And, in most cases, I find myself surprised at the feedback I hear.
Simply stated… email and website marketing activities should NOT be used solely to market a business. It takes many activities and campaigns to successfully market a business. Yes, email [...]
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