We at Full Moon Design Group thought that three simple, yet key marketing tips would assist you in your endeavor.

Marketing Tip #1

The first marketing tip we offer is to make sure that you have a solid marketing plan in place.  This marketing plan should identify who your target audiences are, how you are going to reach them, how you are going to spend your marketing budget, and what tools you will need to accomplish everything on your plan.  Preparing and following a marketing plan is the easiest way to keep everyone on the same page and on track.

Marketing Tip #2

In a time where many people are feeling uncertain about the future, confidence and trust in a company will be a major deciding factor of whether or not someone is going to do business with you.  You will need to gain that trust by always providing quality work in a timely manner, providing perspective clients with testimonials on your quality work, as well as belonging to and being active in several business and community organizations.

Marketing Tip #3

Finally, one of the most important tips we can provide you is to get your name out there in as many ways as possible.  This tip actually plays into the one above – the more times that clients see your name or hear of your name, the more likely they are to have confidence and trust in your abilities.  The best ways to reach people in today’s world is integrated and targeted marketing pieces, clear concise messaging, social media, and traditional media.

Presidential Race Isn’t Complete Without Slogans

The branding of a presidential candidate starts with the slogan, which typically portray that candidate’s platform.  Slogans are very grassroots in that they get repeated; they appear on posters, flyers, billboards and buttons that are handed out and displayed everywhere; and they are easily remembered.

There have been many great presidential slogans over the years; the following are some of the most famous ones:

• “All the Way with LBJ” – 1964 slogan of Lyndon B. Johnson
• “A Time for Greatness” – 1960 slogan of John F. Kennedy
• “Tippecanoe and Tyler too” – 1840 slogan of William Henry Harrison
• “Give ‘Em Hell, Harry!” – 1948 slogan of Harry Truman
• “I Like Ike” – 1952 slogan of Dwight D. Eisenhower
• “Ross for Boss” – 1992 slogan of H. Ross Perot

The slogans created by the brand teams for this year’s presidential election include the following:

• “Change We Need” – Barack Obama/John Biden
• “Country First” – John McCain/Sarah Palin

Presidential Race is a Branding Race

Once we move on from the slogans, we get to the actual branding of the candidate themselves – how the voters view them.  Obama’s leading brands are his minority background and the fact that he is a great orator.  While some of McCain’s leading brands are Vietnam veteran and POW as well as maverick.

However, both of these candidates’ campaign marketing teams must also fight the negative brands that have been placed on their candidates by their competition’s supporters.  For example, GOP supporters have tried to brand Obama as snobby and aloof; while many of the Democratic supporters have tried to brand McCain as old and temperamental.

Now as we watch the branding of the candidates change on a daily basis, in the end, we can only hope that it is how each candidate feels about the issues that are truly important that determine the decision of the voters.

*Photo by Ho John Lee