Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).
Posts Tagged ‘Direct Mail’
May
30
Direct Mail: The Numbers
Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail:
In the past 50 years, direct mail has never declined. That’s right – it has never declined. On the flip side – it has increased and continues to increase. According [...]
May
21
Direct Mail Offended by “Junk” Reputation
We all get them, almost every time we go to the mailbox; those little postcards, fliers, coupons and free trials that we lovingly refer to as “junk mail.” However much we complain about that mail, we always feel good that there is something in our mailbox when we open it and we all actually find [...]
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