The 2008 Summer Olympic Games came to a close in Beijing this weekend with as much fanfare as it opened. The closing ceremonies are a time to reflect on all the excitement that occurred over the past 17 days, and one can’t help but to think about the excitement that was caused by two Olympians [...]
Posts Tagged ‘brands’
Aug
01
Branding is a Relationship
Branding is probably one of the most important aspects of marketing out there. Branding is what makes your first impression, your last impression, pretty much all of your impressions.
Branding was a large topic of discussion at the 2008 HOW Design Conference that was held in Boston a few weeks back. (Just a side F.Y.I., next [...]
Jun
05
Freshening Up Your Tired Brand
As we have mentioned before, branding is very important in the business world. People begin to know your company by your brand. When they spot that little well-crafted logo; consumers automatically think of your company and your products or services.
Freshen Up Your Brand
However, once you have been around for a while, your logo and brand [...]
May
12
Branding. How Much Does It Really Affect You?
Branding is everywhere, even in schools. Earlier this week, I came across an interesting lesson for high school students, and even graduates that have long been out of school. It was created by Carrie McLaren, editor of Stay Free Magazine, at the Center for Media Literacy.
Armed with powerpoint slides designed by a friend, Carrie walked [...]
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