When creating an advertisement, whether print or audio, you will want to make sure that you accomplish several things to ensure that your ad is seen or heard. After all, if it’s not seen or heard, it definitely won’t be remembered!
Realizing the purpose of an ad will help you create one that will work. So, [...]
Posts Tagged ‘branding’
Sep
24
Non-Profits Profit from Branding, Too
Non-profits operate just like any other business – well aside from the fact that they don’t make a profit. All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help. Non-profits’ budgets are traditionally tight and have become even tighter in these trying [...]
Sep
15
Presidential Race – Is it all about Branding?
The Presidential race isn’t just about the politics, the views, and the party affiliations. The presidential race is actually all about branding.
Presidential Race Isn’t Complete Without Slogans
The branding of a presidential candidate starts with the slogan, which typically portray that candidate’s platform. Slogans are very grassroots in that they get repeated; they appear on posters, [...]
Aug
26
Olympic Branding Trends
The 2008 Summer Olympic Games came to a close in Beijing this weekend with as much fanfare as it opened. The closing ceremonies are a time to reflect on all the excitement that occurred over the past 17 days, and one can’t help but to think about the excitement that was caused by two Olympians [...]
Aug
13
The Olympics are a Test of Skill
The Olympics are a time when the whole world pays attention to some healthy competition and to one country … the host country. The 2008 Summer Olympics are being held in Beijing, China this year and so far they are doing a bang-up job in the hosting realm.
Everything that we have seen on the television, [...]
Aug
01
Branding is a Relationship
Branding is probably one of the most important aspects of marketing out there. Branding is what makes your first impression, your last impression, pretty much all of your impressions.
Branding was a large topic of discussion at the 2008 HOW Design Conference that was held in Boston a few weeks back. (Just a side F.Y.I., next [...]
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