Posts Tagged ‘branding’
A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the [...]
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Tags: branding, corporate branding, Corporate Identity, Graphic Design, hotel zaza, Print marketing, promotional products
Posted in Direct Marketing, Graphic Design, Promotional Marketing, advertising, branding, corporate branding, design, full moon design group, katie osborne, marketing, strategy
Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]
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Tags: branding, Corporate Identity, Graphic Design, Luna Cycle, Print marketing, Promotional Marketing, Website design
Posted in Direct Mail, Direct Marketing, Graphic Design, Promotional Marketing, Uncategorized, advertising, branding, corporate branding, design, email marketing, full moon design group, katie osborne, marketing, social media, strategy, website
Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.
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Tags: advertising, austin, brand, branding, Double Wall Tumblers, event giveaways, Happy Hollow Frio River Outfitters, katie osborne, marketing strategy, promotional items, Promotional Marketing, promotional strategy, walking billboards
Posted in Promotional Marketing, advertising, branding, marketing, strategy
Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).
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Tags: austin, brand awareness, brand recognition, branding, Direct Mail, direct mail campaign, direct mail pros and cons, environmental impact, FMDG, full moon design group, Green Collar Operations, marketing, marketing strategy, marketing tools, Pool Doc of Austin, postcards, recycled paper, return on investment, ROI, strategy
Posted in Direct Mail, Direct Marketing, Vicky Gouge, advertising, branding, design, full moon design group, marketing, strategy
So you are taking the plunge. You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm. Ready… Set… Now What?
Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming.
Here’s a good [...]
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Tags: austin, branding, Corporate Identity, full moon design group, marketing, marketing integration, marketing research, marketing strategy, social media, social media strategy, strategy, Vicky Gouge
Posted in Vicky Gouge, advertising, branding, corporate branding, full moon design group, marketing, social media, strategy
We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight! Here are a few tips that [...]
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Tags: advertising, austin, branding, Brochure, Business cards, Corporate Identity, Creative design, full moon design group, Graphic arts, Graphic Design, marketing collateral, networking, Print marketing, referral program, social media, web site design, web sites, Website design, websites
Posted in Katie's Posts, advertising, branding, corporate branding, full moon design group, marketing, social media, website
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