Posts Tagged ‘advertising’

May

30

Direct Mail: The Numbers

Last week we talked about direct mail and why it works and now we want to expand on that. Here is the bottom-line on direct mail:
In the past 50 years, direct mail has never declined.  That’s right – it has never declined.  On the flip side – it has increased and continues to increase.  According [...]

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May

21

Direct Mail Offended by “Junk” Reputation

We all get them, almost every time we go to the mailbox; those little postcards, fliers, coupons and free trials that we lovingly refer to as “junk mail.”  However much we complain about that mail, we always feel good that there is something in our mailbox when we open it and we all actually find [...]

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