Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.
The Full Moon Blog
Jun
07
To “E” (mail) or not to “E” (mail) – Is This Really a Question? Email Marketing, Part 1
Did you know that most people spend more time reading email than browsing the Internet? We are an email-centric society. It is one of the primary ways we conduct business, share ideas, and communicate. It is both powerful and inexpensive; two things that most businesses need.
May
12
Why Direct Mail? The Pros, Cons, and Proven Results
Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).
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2011 Full Moon Design Group :: Austin, Texas :: 512.428.9072