Freshening Up Your Tired Brand

As we have mentioned before, branding is very important in the business world.  People begin to know your company by your brand.  When they spot that little well-crafted logo; consumers automatically think of your company and your products or services.

Freshen Up Your Brand

However, once you have been around for a while, your logo and brand start to become outdated looking.  Thus, in the consumer’s mind, so does your company.  So to get a fresh start, you need to freshen up your brand.  Think of it as putting on a nice dress shirt at the beginning of the day, by noon the dress shirt is all wrinkled and you and your shirt are starting to look a little worn out.  All it takes to look fresh and alive again, is to go home and put on a fresh, clean, ironed shirt.  Not a big change, but a significant one.

Fresh Brands Bring Fresh Noise

Think about how many times Coke and Pepsi have re-designed their look, and each time they gain media exposure and attention because of their fresh appeal to the masses.  If updating your look and getting a fresh start wasn’t important, I assure you that Betty Crocker’s face would still look like it did back in my grandmother’s day.

Very recently, it might have been Monday; there was a very slight change to the Google Website.  In fact, some of you may not have even noticed it.  The “favorite” icon on the Google page changed from  to .  Not a big change at all, however the internet world went crazy with buzz on Google’s new look.  They went from something that everyone was used to and probably ho-hum about to something that everyone wanted to talk about.  How’s that for fresh?

Tags: brand, branding, brands, company, consumer, consumers, fresh, full moon design group, logo, logos, redesign, refresh
Posted in corporate branding