Branding. How Much Does It Really Affect You?

Branding is everywhere, even in schools.  Earlier this week, I came across an interesting lesson for high school students, and even graduates that have long been out of school.  It was created by Carrie McLaren, editor of Stay Free Magazine, at the Center for Media Literacy.

Armed with powerpoint slides designed by a friend, Carrie walked into a room of high school seniors and asked them to identify several plans and trees in their Brooklyn neighborhood … Silence.

Carrie then pus on a slide comprised almost entirely of corporate logos, and without fail, the group of students named them all.

I’d be willing to bet you can name each brand, too!

Branding:  Still Think It Doesn’t Affect You?

Crazy as it sounds, we are a branded culture. Not unlike the seared hides of cattle, our psyches have been indelibly marked by corporations and businesses salivating over our dollars. Even the youngest among us has no problem identifying those golden arches.

You’d think the sheer variety of brands would do us in, that the average consumer would have no way to keep this all straight. Our brains only have so much room!  But no, once branded, always branded. That’s why they call it branding.

So, what’s your brand? How are you leaving an indelible mark on your clients and prospects?

Tags: brand, branding, brands, business, businesses, corporate, corporate branding, corporate logos, design, designs, full moon design group, logo, logo design, logos
Posted in corporate branding