A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the [...]
strategy Articles
Jul
09
Our Thoughts on Customer Reviews: We Want to Hear from You!
As you’ve probably noticed, more and more people are looking to reviews to determine whether or not they should buy from a particular store, eat at a certain restaurant or buy a new product. Heck, you might be one of them…I know that I am! The stats are proving that people are trusting an online stranger over advertising. So, what does that mean for businesses? Get the reviews! Get your customers involved!
Here are some surprising stats:
Jun
24
Promotional Items = Walking Billboards
Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.
May
12
Why Direct Mail? The Pros, Cons, and Proven Results
Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).
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