social media Articles

Jul

28

Marketing: All Wheels need to be in orbit.

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]

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Apr

27

The Importance of Direct Mail and Email Marketing in the Social Media Age

I have had quite a few posts recently touting the benefits of social media.  While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences.  But while just about everyone is [...]

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Mar

17

Social Media: Ready… Set… Now What?

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What?
Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming.
Here’s a good [...]

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Feb

15

5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that [...]

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Jan

28

Social Media: Yet another way to expose yourself.

The social media revolution is here and it’s here to stay.  And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture.
Social Media really is all about exposing yourself.  It’s about getting yourself out there, engaging people [...]

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Apr

14

Social Media – My All Access Pass to SXSW

I know that this is a bit late since SXSW has already come and gone, but I really was amazed at what I experienced this year. I am not one that will buy a SXSW music wristband. I have never been that person. I will, however, jump on any bandwagon of free shows that the [...]

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