katie osborne Articles

Jan

11

The Written Word – Making a Comeback

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes [...]

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Sep

02

Hotel ZaZa – A Branded Success

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the [...]

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Jul

28

Marketing: All Wheels need to be in orbit.

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]

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Jul

09

Our Thoughts on Customer Reviews: We Want to Hear from You!

As you’ve probably noticed, more and more people are looking to reviews to determine whether or not they should buy from a particular store, eat at a certain restaurant or buy a new product. Heck, you might be one of them…I know that I am! The stats are proving that people are trusting an online stranger over advertising. So, what does that mean for businesses? Get the reviews! Get your customers involved!

Here are some surprising stats:

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Jun

07

To “E” (mail) or not to “E” (mail) – Is This Really a Question? Email Marketing, Part 1

Did you know that most people spend more time reading email than browsing the Internet? We are an email-centric society. It is one of the primary ways we conduct business, share ideas, and communicate. It is both powerful and inexpensive; two things that most businesses need.

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Aug

12

Full Moon Design Group, Inc. Owner Katie Osborne appointed Member to Leadership Council for Catalyst 8

Austin, Texas, August 12, 2009 – Katie Osborne, owner of Full Moon Design Group, Inc., has been appointed as one of the newest members to serve a two-year term on the Catalyst 8 Leadership Council.“Katie was selected because of her accomplishments and talents. I know she has already made an impact with Catalyst 8 and [...]

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