email marketing Articles

Jan

11

The Written Word – Making a Comeback

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes [...]

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Jul

28

Marketing: All Wheels need to be in orbit.

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]

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Jun

07

To “E” (mail) or not to “E” (mail) – Is This Really a Question? Email Marketing, Part 1

Did you know that most people spend more time reading email than browsing the Internet? We are an email-centric society. It is one of the primary ways we conduct business, share ideas, and communicate. It is both powerful and inexpensive; two things that most businesses need.

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