As we have mentioned before, branding is very important in the business world. People begin to know your company by your brand. When they spot that little well-crafted logo; consumers automatically think of your company and your products or services.
Freshen Up Your Brand
However, once you have been around for a while, your logo and brand [...]
corporate branding Articles
Jun
05
Freshening Up Your Tired Brand
May
12
Branding. How Much Does It Really Affect You?
Branding is everywhere, even in schools. Earlier this week, I came across an interesting lesson for high school students, and even graduates that have long been out of school. It was created by Carrie McLaren, editor of Stay Free Magazine, at the Center for Media Literacy.
Armed with powerpoint slides designed by a friend, Carrie walked [...]
Apr
23
Let’s shatter some branding myths, okay?
Branding Myth #1: I don’t need a brand.
Yikes. Yes you do! If you’re in business, you need a brand. Think of it as a business essential, like your phone or your bank account. You can’t very well do business without those, can you? If we learned anything from the branding alphabet, we discovered how branding [...]
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