corporate branding Articles

Sep

02

Hotel ZaZa – A Branded Success

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the [...]

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Jul

28

Marketing: All Wheels need to be in orbit.

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]

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Mar

17

Social Media: Ready… Set… Now What?

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What?
Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming.
Here’s a good [...]

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Feb

15

5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that [...]

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Aug

26

Olympic Branding Trends

The 2008 Summer Olympic Games came to a close in Beijing this weekend with as much fanfare as it opened.  The closing ceremonies are a time to reflect on all the excitement that occurred over the past 17 days, and one can’t help but to think about the excitement that was caused by two Olympians [...]

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Aug

01

Branding is a Relationship

Branding is probably one of the most important aspects of marketing out there. Branding is what makes your first impression, your last impression, pretty much all of your impressions.
Branding was a large topic of discussion at the 2008 HOW Design Conference that was held in Boston a few weeks back. (Just a side F.Y.I., next [...]

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