branding Articles

Mar

17

Social Media: Ready… Set… Now What?

So you are taking the plunge.  You’ve heard it over and over and you are taking the first steps toward getting your business in the social media / social networking realm.  Ready… Set… Now What?
Thoughtful planning and consideration need to go into the process, but the effort can be daunting and outright overwhelming.
Here’s a good [...]

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Feb

15

5 Quick Marketing Tips for Gaining Market Share on a Tight Budget

We know that money is tight. But does that mean you should stop talking to your clients or looking for new ones? NO! Times like these are your opportunity to stand out from the competition. While your competitors are crawling into the corner, you should be stealing the spotlight!  Here are a few tips that [...]

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Jan

28

Social Media: Yet another way to expose yourself.

The social media revolution is here and it’s here to stay.  And most business owners have had someone tell them they should be using social media, but not everyone is on board because they simply don’t see the big picture.
Social Media really is all about exposing yourself.  It’s about getting yourself out there, engaging people [...]

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Sep

24

Non-Profits Profit from Branding, Too

Non-profits operate just like any other business – well aside from the fact that they don’t make a profit.  All of the non-profits proceeds go to paying bills, paying employees, and then going to help the people they were founded to help.  Non-profits’ budgets are traditionally tight and have become even tighter in these trying [...]

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Sep

15

Presidential Race – Is it all about Branding?

The Presidential race isn’t just about the politics, the views, and the party affiliations.  The presidential race is actually all about branding.
Presidential Race Isn’t Complete Without Slogans

The branding of a presidential candidate starts with the slogan, which typically portray that candidate’s platform.  Slogans are very grassroots in that they get repeated; they appear on posters, [...]

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