branding Articles

Jan

The Written Word – Making a Comeback

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting, word processing auto correct, or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes [...]

Tags: content building, copywriting, Graphic Design, marketing language
Posted in Direct Marketing, Graphic Design, Promotional Marketing, advertising, branding, email marketing, katie osborne, website

Sep

Hotel ZaZa – A Branded Success

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the [...]

Tags: branding, corporate branding, Corporate Identity, Graphic Design, hotel zaza, Print marketing, promotional products
Posted in Direct Marketing, Graphic Design, Promotional Marketing, advertising, branding, corporate branding, design, full moon design group, katie osborne, marketing, strategy

Jul

Marketing: All Wheels need to be in orbit.

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]

Tags: branding, Corporate Identity, Graphic Design, Luna Cycle, Print marketing, Promotional Marketing, Website design
Posted in Direct Mail, Direct Marketing, Graphic Design, Promotional Marketing, Uncategorized, advertising, branding, corporate branding, design, email marketing, full moon design group, katie osborne, marketing, social media, strategy, website

Jun

Promotional Items = Walking Billboards

Take a second and look around. You are probably at your desk reading this blog post or you are reading this on your phone. My bet is you have a few promotional items around that you may not realize are there anymore, but for one reason or another you kept it nearby. Me? Just at my office, I have an acrylic cup from one of my favorite vacation spots, a cup from the World Championship Goat Cook-Off, a couple of coasters, one representing my Longhorns, koozies from numerous clients, a client’s calendar and too many pens to count! At home, I have so many chip clips that I am never hurting for one when in need! Do I use them all? Yes! That’s what makes them effective. Even the notepad that I love so much I use it daily has the company’s logo on it.

Tags: advertising, austin, brand, branding, Double Wall Tumblers, event giveaways, Happy Hollow Frio River Outfitters, katie osborne, marketing strategy, promotional items, Promotional Marketing, promotional strategy, walking billboards
Posted in Promotional Marketing, advertising, branding, marketing, strategy

May

Why Direct Mail? The Pros, Cons, and Proven Results

Direct mail is one of the most cost efficient and effective marketing tools businesses can use to reach their customers. For a small investment, direct mail reaches a large number of people, gets information directly into the hands of its audience, builds brand awareness and incites people to take action. Direct mail can offer incentives and discounts, educate the public, and can also promote other marketing incentives and tools at the same time (think website, social media badges, special online only offers, etc).

Tags: austin, brand awareness, brand recognition, branding, Direct Mail, direct mail campaign, direct mail pros and cons, environmental impact, FMDG, full moon design group, Green Collar Operations, marketing, marketing strategy, marketing tools, Pool Doc of Austin, postcards, recycled paper, return on investment, ROI, strategy
Posted in Direct Mail, Direct Marketing, Vicky Gouge, advertising, branding, design, full moon design group, marketing, strategy

Apr

The Importance of Direct Mail and Email Marketing in the Social Media Age

I have had quite a few posts recently touting the benefits of social media. While still in its infancy, social media and social networking are incredibly powerful when executed properly and when companies use them to bridge the communication gaps between themselves and their customers, clients, and core audiences. But while just about everyone is [...]

Tags: brand recognition, Direct Mail, email marketing, marketing campaigns, ROI, social media, social networking, spam, spam laws, Wheel of Persuasion
Posted in Direct Mail, Direct Marketing, Vicky Gouge, branding, full moon design group, marketing, social media, strategy

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branding Articles

The Written Word – Making a Comeback

Hotel ZaZa – A Branded Success

Promotional Items = Walking Billboards

Why Direct Mail? The Pros, Cons, and Proven Results

Search Blog

Return to Full Moon Homepage

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First Tee Austin New Signage we did.

Exposed Images

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Where To Find Us

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