Archive for April 2008

Apr

23

Let’s shatter some branding myths, okay?

Branding Myth #1:  I don’t need a brand.
Yikes. Yes you do! If you’re in business, you need a brand. Think of it as a business essential, like your phone or your bank account. You can’t very well do business without those, can you? If we learned anything from the branding alphabet, we discovered how branding [...]

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