The Full Moon Blog

Mar

08

What are QR codes and Why Should you be Using them in your business??

Posted by admin

Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They were invented in Japan in 1994!! But, like most new technology, it has taken years for these little codes [...]

Feb

17

Company Culture

Posted by Katie Osborne

As referenced in our blog about the Lunar Cycle, company culture is a huge part of a company’s success. Your culture is your brand.
Want great customer service? Need high productivity and creative output? Want your employees to exude professionalism and enthusiasm? Need more sales? Do your employees reflect your mission statement?  It’s then environment in [...]

Jan

11

The Written Word – Making a Comeback

Posted by Katie Osborne

I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting,  word processing auto correct,  or spell check they’ve all contributed to the slow demise of a basic skill. Sometimes I wonder if a person realizes [...]

Sep

02

Hotel ZaZa – A Branded Success

Posted by Katie Osborne

A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before this trip, but after staying there for two nights, I’ll never forget it! From the [...]

Jul

28

Marketing: All Wheels need to be in orbit.

Posted by Katie Osborne

Introducing the Lunar Cycle: All marketing wheels need to be in orbit!
*Note: Our model is to serve as a summary of good marketing practices.
To be successful in business, you have always needed a marketing strategy. Your marketing strategy has always needed to promote your brand while protecting it at the same time. And the result [...]

Jul

09

Our Thoughts on Customer Reviews: We Want to Hear from You!

Posted by Katie Osborne

As you’ve probably noticed, more and more people are looking to reviews to determine whether or not they should buy from a particular store, eat at a certain restaurant or buy a new product. Heck, you might be one of them…I know that I am! The stats are proving that people are trusting an online stranger over advertising. So, what does that mean for businesses? Get the reviews! Get your customers involved!

Here are some surprising stats: